rip steve jobs

It is with great sadness that we lost visionary, Steve Jobs on Wednesday evening. "Crazy Ones," the iconic Apple commercial by TBWA\Chiat\Day from the "Think different" campaign of the late 1990s, was always, in a way, about Steve Jobs. Voiced by Richard Dreyfuss, it celebrated "the rebels, the troublemakers, the ones who see things differently" and would therefore change the world. The images showed everyone from John Lennon to Gandhi, but the inference was that Apple's visionary leader was one these remarkable souls. Adweek added him to the end of the "Crazy Ones" spot-a place he rightfully earned, even if he would never have come right out and said so. {Courtesy of Adweek}

In his own, now infamous words:

"Your time is limited, so don't waste it living someone else's life.

Don't be trapped by dogma - which is living with the results of other people's thinking.

Don't let the noise of other's opinions drown out your own inner voice.

And most important, have the courage to follow your heart and intuition.

They somehow already know what you truly want to become.

Everything else is secondary."

- Steve Jobs { February 24, 1955 - October 5, 2011 }