varkblog

exploiting cultural differences... the dark side to marketing

Everybody knows Unilever, a real modern day industry titan, boasting a variety of field leading brands across the consumer goods market. Some brands owned by the company include household names such as Ben & Jerry's, Axe, Dove, and Lipton. They were set up as an organization in the 1930's and today as of December 2011 were listed on the FTSE as the 18th la... Read more

groundhog day

Break the Status Quo: Rejuvenate Your Business with a Marketing Makeover Today I am reminded of the 1993 movie Groundhog Day starring Bill Murray. Believe it or not, there is a business lesson to be learned here. When you are stuck in a rut and you keep doing the same thing over and over again, it is highly unlikely that your current situation will change. Like Bill... Read more

a new breed of business development

As most you know, we at Aardvark have some pretty snazzy business cards complete with glamorous headshots and quirky nicknames. After a few moments of discussion about the card design itself (well, we are a design agency after all) the next question is usually, "So what do you do at Aardvark"? Me: "I am the Growth Manager." Other person: "Gr... Read more

introducing google+ brand pages

So, you've set up your company's Facebook page, Twitter feed, and maybe even a YouTube channel to really engage your customer base. You're involved in social media, but like everything in the online world, nothing stays static and new platforms are continuously emerging. The newest player in the social media scene? Google+ (G+). More specifically, G+ Bran... Read more

how to market your business on a small budget

The economic meltdown that has hit the business world here in Bermuda is yet to clear and as such, many businesses are cutting costs on important practices such as advertising. This is more so for small businesses, which are not in a position to get money from other sources and can only survive with what they have. However, though the situation looks bleak, you can st... Read more

3 marketeers - an intern's story - part 2

*me hard at work at the BRSC photo booth at the Christmas Parade (pre hot dog) Day 1 of my marketing career started no differently than the mornings before it. I completed my usual exercise routine and began to make necessary preparations for the day ahead. The difference was that today I was not preparing for an enjoyable stint on the couch interrupted by short s... Read more

Aardvark wins Best Advertising Agency award

We do like a good pat on the back at the end of a hard but busy year. This year, The Bermudian Magazine gave us a well-deserved accolade. Aardvark was awarded Best Advertising Agency in The Bermudian Magazine's 9th annual Product & Service Awards 2011. For more information and to read the full article of all the winners, click here. Even more reason to celeb... Read more

bermuda road safety council christmas 2011

The Varks were out in (almost) full force on Sunday 27th November at the Santa Claus parade, with our awesome Road Safety photo booth! More about this campaign to follow soon. And if you want your own photo taken, come along to Reid Street late night shopping on Friday 9th December. For all the photos, visit facebook.com/BermudaRoadSafety... Read more

3 marketeers - an intern's story

Having recently graduated from Kingston University of London with a degree in Marketing Management I returned to Bermuda full of gusto and ready to apply my learned techniques in the real world. I knew it would be difficult to secure a position in the specialist area of marketing but having dedicated 3 years of study towards it I was, and still am, confident that thi... Read more

new varks

Check out the new Varks new photos! Welcome once again to Jamie, Krystal and Chris. Biographies coming soon... Read more

using social media marketing to solidify your brand

The growth of online marketing has become a boon for many businesses that saw the chance and utilized it. However, over time, the challenges that come with competition always boggle down most promotional campaigns and hence, a phase of stagnation starts. the risk of not keeping your social media up to date Stagnation is one of the riskiest things that can happen to... Read more

new varks coming soon!

We have three newish Varks that we haven't introduced yet (how rude!). We're waiting for them to go and have their photos taken and we haven't quite decided on their nicknames yet, so bear with us on that. But we'd like to extend a warm Vark welcome to Krystal Outerbridge, Chris Mahoney and Jamie Zebedee! Welcome to the pack... or should that be team... Read more

we're looking for a talented, passionate and awesome sr. designer to join the team

The Senior Designer is well practiced in the craft of design and is a creative visionary. They are a seasoned professional, a leader and a brilliant collaborator with an undeniable passion for everything visual. Responsibilities Include: Production of daily design, branding & advertising projects Working with the client services team on all creative projects... Read more

marketing plans - the key to building successful businesses

Every entrepreneur today understands the importance of having a highly focused business plan before launching a new venture. A business plan gives you direction and serves as the standard for setting your goals and objectives. While good business plans are crucial for the success of any business today, current economic trend demands that you not only have a powerful b... Read more

rip steve jobs

&amp;amp;amp;amp;lt;br&amp;amp;amp;amp;gt; It is with great sadness that we lost visionary, Steve Jobs on Wednesday evening. "Crazy Ones," the iconic Apple commercial by TBWA\Chiat\Day from the "Think different" campaign of the late 1990s, was always, in a way, about Steve Jobs. Voiced by Richard Dreyfuss, it celebrated "th... Read more

facebook for bermudian businesses: a starter kit

Whatever the size of your business, you might be thinking of having a presence on Facebook. It can be a daunting thought! What if people say mean things? What if I'm too busy to update it? What if people don't follow me or don't like what I say? What if I can't think of anything to post? facebook facts Whether you use Facebook personally or not, it... Read more

sweating the small stuff

Ad man extraordinaire, Rory Sutherland, talks about the little things that make a big difference! 17 minutes worth of YouTubing might seem like an eternity but it's worth it - and the talk itself is only 12 minutes long... Read more